The last week of classes is upon me. I have less than seven days until my final exams, and the stress is beginning to rise much like this early-summer Rochester heat. On a given day, I have no less than twenty dozen separate things on my mind. Okay, so maybe twenty dozen is a bit much, but I do have a lot on my mind. This week, for example, I had an Electromagnetic Fields project due on Monday, and both a lab, and a test in the same class on Wednesday. I had a Linear Systems quiz on Thursday, an Electronics lab on Wednesday, two previous lab reports due, and on top of all that my drivers licence expires in less than a week. Phew.
If a pregnant mother uses drugs or alcohol during pregnancy, there is a significant chance that the unborn child which she is carrying will develop problems, including drug addiction and Fetal Alcohol Syndrome. Obviously, what a pregnant mother ingests - or doesn't - during pregnancy can have a profound effect on her child. But is there anything an expecting mother can do to increase the attention span of her child?
When I was in kindergarten my Mom signed me up for a class at the community music center called KinderMuisc. The class ran every Wednesday and was led by Ms. Thompson, who was a music teacher at one of the local elementary schools. Every week I got to try out a different instrument, and at the conclusion of the summer-long program, I got to decide which one I liked the best. I chose the drums, and my Mom signed me up for drum lessons shortly after my KinderMusic days were behind me. In retrospect, my Mom was very brave, encouraging an aspiring six-year-old drummer at the cost of peace and quiet in her own home.
My first drum lesson was at Joe's Drum Shop with a teacher named Joel. When I walked in, I was led down the stairs in the back of the store to a studio with blue foam egg-crate lining the walls. Crammed in the corner was a jet black drum set, and as soon as I laid my beady little eyes on it, I practically started to salivate. I instinctively moved closer to the black drum stool, but was halted by Joel.
"Hey pal! We're going to start out over here on the drum pad today."
Joel grabbed my shoulders and aimed my body at a pair of grey, round drum pads, that looked like glorified dinner plates.
"At the beginning of every lesson, we're going to start out on the pad. We'll work on stick control, sight reading, and rudiments. Then, at the end of the lesson, we'll switch over to the drum set. Think of the drum set as dessert."
And so it went for twelve years until I graduated high school, and even to today here at RIT where I play drums in the RIT Jazz Ensemble. Over the years various music teachers would always be citing statistics which showed that kids who were involved in music did better in school, and that practicing an instrument would lead to a better attention span.
But can merely listening to music improve your attention span? A study from the Stanford School of Medicine suggests just that. The research team used functional Magnetic Resonance Imaging (fMRI) to monitor brain activity in subjects while they listened to symphonies by an obscure composer from the eighteenth century. The focus of the study was to observe what happens in the brain of a listener in the moments leading up to, during, and after the short silences between movements of the symphony.
"The study suggests one possible adaptive evolutionary purpose of music," explains the study's co-author Jonathan Berger, PhD. Music engages the brain over a period of time, and the process of listening to music could be a way that the brain sharpens its ability to anticipate, and improves its ability to sustain attention.
If this study is accurate, you could think of classical pieces with multiple movements like exercises for your brain. The anticipation associated with the silence between movements could potentially extend your ability to pay attention in other situation.
So the next time you are in your car and searching for a radio station, tune your dial to the classical music station. It might have actual neurological benefits!
(Below is an example of an fMRI scan)
What if improving your attention span was as easy as eating a certain kind of breakfast cereal? Well, according to Kellogg, the makers of Frosted Mini-Wheats cereal, it really is that simple! In a recent advertisement, they claim that kids who ate Mini-Wheats saw their attentiveness increase twenty percent.
The only problem with that claim, is that its almost completely false. According to the Federal Trade Commission, only about one in nine children saw a twenty percent increase in attentiveness. In addition, the study that Kellogg performed was comparing kids eating Mini-Wheats to kids who weren't eating anything for breakfast at all. This is far less impressive and downright misleading, which is why the FTC brought charges against the Kellogg company and it's misleading bit of advertisement.
Before I began writing this blog, I asked myself a simple question: Why do I care so much about my own attention span?
I came up with three reasons. The first is that I would like to be able to pay more attention in school. Paying closer attention would in all likelyhood lead to better understanding, and most likely better grades too. My GPA certainly could use all the help it can get.
Secondly, I'd like to be able to stop procrastinating. This applies to more than just homework. By putting off schoolwork, errands, and even laundry, I feel stressed out and rushed from time to time. Removing this stress would add to my overall quality of life.
The third and final motivation for learning about my attention span is that I would like to learn how to use my time more efficiently. This would leave me with more time to do leisurely things, like reading for pleasure or going to the gym more often.
However, you would be surprised at the amount of special interest groups who have a vested interest in knowing as much as possible about the human attention span.
One of these groups is advertisers and marketing firms. In a piece about how neuroscience helps marketing employees judge the effectiveness of their ads, Kim Masters of National Public Radio pays a visit to a company called NeuroFocus. NeuroFocus studies the response of the brain to commercials and advertisements to learn about how effective they are at grabbing the attention of the consumer. As a part of her segment, Masters visited the company and was attached to equipment which reads activity within the brain, while being shown a series of commercials. "The results are supposed to show three things" Masters explains. "Whether I'm paying attention, whether I am emotionally engaged, and wheatear I am likely to remember what I am seeing."
Results from studies like this performed on hundreds of participants are valuable to advertisers because this data doesn't lie. Often times, ads are tested with focus groups. Marketers have found that sometimes members of these focus groups might not always be truthful, and often censor themselves. The drawback to this type of neurological data is that simply reading someone's brainwaves off of a screen cannot tell you how something makes them feel. It may be able to tell you if they are paying attention, or that they are emotionally engaged, but the actual feelings caused by the tested advertisements are not captured within the data.
If the work being done by NeuroFocus leads to progress in understanding why so many people today have such short attention spans, then the public will benefit in twofold. First, we can begin to address the reasons for our short focus. But more importantly, advertisers will be able to come up with commercials less annoying than this one.
You can hear Kim Masters' piece HERE.